DKNY: DKNY S25

May 2025

The DKNY S25 campaign captures a contemporary fashion aesthetic through a series of editorial images set against the bustling backdrop of New York City. The project features models Melodie Vaxelaire and Mila Bergsma in a collection of urban silhouettes, ranging from slip dresses to athletic-inspired coordinates. Photographer Tom Schirmacher works alongside creative directors Daniel Packar and Roi Elfassy to develop the visual narrative, which emphasizes movement and metropolitan energy. The imagery utilizes a mix of natural light and long exposure techniques to highlight the subjects against the dense, high-contrast city environment. With fashion styling by Milton Dixon III, hair by Panos Papandrianos, and makeup by Maud Laceppe, the campaign grounds its high-street appeal in authentic, street-level compositions. Set design by Andy Harman further defines the urban context, maintaining a clean, warm-toned editorial look throughout the series.

Editorial, Vertical, Warm, Clean

Natural light

Street

Advertising Campaign