DKNY
DKNY S25
May 2025
The DKNY S25 campaign captures a contemporary metropolitan aesthetic, featuring models Melodie Vaxelaire and Mila Bergsma in a series of editorial-driven shots. The campaign leans into an authentic urban atmosphere, set against the backdrop of New York City streets during golden hour and clear daylight hours. Creative directors Daniel Packar and Roi Elfassy oversee the project, with photography by Tom Schirmacher. The styling, led by fashion editor Milton Dixon III, utilizes a clean, warm palette that bridges athletic wear and slip dresses. Technical execution incorporates analogue film textures, long exposure motion blur, and natural light to emphasize a dynamic, high-street fashion energy throughout the imagery.
Editorial, Vertical, Warm, Clean
Natural light
High Street Fashion
Street
Advertising Campaign
