DKNY
DKNY Spring 2025 Campaign
Mar 2025
The DKNY Spring 2025 campaign channels an authentic metropolitan aesthetic, grounding the seasonal collection in the raw textures of New York’s urban landscape. Across a series of editorial portraits, the imagery moves between sun-drenched waterfronts and bustling city streets, leaning into a candid, movement-driven visual language that captures the pulse of the city. Photographer Daniel Jackson employs a clean, natural light approach to highlight the collection's diverse textures—from crisp denim and tailored vest jackets to athletic knitwear. Creative direction by Daniel Packar and Roi Elfassy provides a cohesive narrative framework, supported by the fashion styling of Alastair McKimm, whose work balances structured tailoring with relaxed streetwear silhouettes. Featuring hair by Tomo Jidai and makeup by Maud Laceppe, the portraits maintain an editorial clarity that emphasizes individual expression against blurred architectural backdrops. The campaign leans into warm, authentic outdoor environments to frame the collection's contemporary lines and bold graphic branding.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Street
Advertising Campaign
Associated creatives
