DKNY: DKNY Spring 2025 Campaign

Mar 2025

The DKNY Spring 2025 campaign channels an authentic metropolitan aesthetic, blending high-street fashion with the candid energy of New York City. The editorial imagery features a versatile collection that ranges from tailored vest jackets and structured swimwear to relaxed denim and layered streetwear. Throughout the series, the focus remains on clean lines and natural textures, grounding the seasonal designs in an approachable, contemporary context. Photographer Daniel Jackson captures the collection outdoors, utilizing natural daylight and shallow depths of field to set the models against bustling urban backdrops and waterfront settings. Creative direction by Daniel Packar and Roi Elfassy emphasizes a refined, minimalist mood, while fashion styling by Alastair McKimm brings a cohesive, layered look to the apparel. The campaign leans into editorial and lifestyle aesthetics, often utilizing analogue film techniques to create a warm, tactile finish that accentuates the brand's signature urban identity.

Editorial, Vertical, Clean

Natural light

Street

Advertising Campaign