This commercial campaign for DKNY Be Delicious, directed by Bob Jeusette, focuses on a series of lifestyle vignettes that move between urban landscapes and interior environments. The production employs a live-action technique to showcase the fragrance through energetic, rhythmic sequences set against city streets and private spaces.
Featuring models interacting with stylized props, the imagery utilizes natural light and a bright color palette to maintain a polished, warm aesthetic. The project was developed with agency and creative support from Mazarine, with additional production services provided by Caviar and ILA Studio.
