DKNY: Bob Jeusette for DKNY - BE DELICIOUS
Brand
Date
Jun 2025
Description
This commercial campaign for DKNY Be Delicious, directed by Bob Jeusette, focuses on a series of lifestyle vignettes that move between urban landscapes and interior environments. The production employs a live-action technique to showcase the fragrance through energetic, rhythmic sequences set against city streets and private spaces. Featuring models interacting with stylized props, the imagery utilizes natural light and a bright color palette to maintain a polished, warm aesthetic. The project was developed with agency and creative support from Mazarine, with additional production services provided by Caviar and ILA Studio.
Style
Horizontal, Commercial, Warm, Polished
Techniques
Natural light
Industries
Color
Forest Green
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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