Casablanca

Aug 2024

Casablanca’s Fall 2024 campaign is a masterclass in atmospheric storytelling, blurring the lines between luxury fashion and high-concept surrealism. Under the creative direction of Charaf Tajer and the lens of photographers Corentin Leroux and Fiona Torre, the collection transcends traditional lookbooks to occupy a space that feels distinctly cinematic. The campaign utilizes a series of carefully constructed vignettes, moving from sterile, clinical environments to cosmic, star-studded voids. By weaving together high-key editorial minimalism with moody, low-key chiaroscuro lighting, the project highlights the brand’s signature sharp tailoring and vibrant color palettes against stark, often otherworldly backdrops. The inclusion of classical sculptures, futuristic medical-room settings, and mirrored installations creates a tension that elevates the garments into sculptural artifacts. With movement captured through dynamic, live-action techniques and a meticulous eye for symmetry, the imagery feels simultaneously grounded in contemporary luxury and adrift in a dreamlike narrative. Through the collaborative efforts of stylist Helena Tejedor and set designer Felix Gesnouin, every element—from the intricate beadwork on sheer bodysuits to the sleek metallic accessories—is presented with clinical precision. This campaign does not merely display apparel; it curates an immersive, theatrical universe that cements Casablanca’s position as a provocateur within the luxury fashion houses sector, pushing the boundaries of what a modern commercial aesthetic can achieve through bold, controlled, and visually arresting portraiture.

Editorial, Cinematic

Studio strobe

Luxury Fashion Houses, Fashion