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This striking commercial image for Casablanca features a model seated symmetrically on a tall metal stool, captured as part of the Fall 2024 Ad Campaign. The subject wears a tailored red suit paired with dark sunglasses, with hands tucked behind and feet crossed below. The dramatic studio setting employs horizontal lighting bands across a muted gradient backdrop, creating strong horizontal shadows on the floor. Creative direction by Charaf Tajer, with photography by Frédéric de Pontcharra and Corentin Leroux, styling by Helena Tejedor, and set design by Felix Gesnouin.






