BrandCasablanca
ProjectFall 2024 Ad Campaign
Casablanca Fall 2024 Ad Campaign 2024
Associated creatives
Charaf TajerCasablanca Creative Director
Frédéric de PontcharraDirector
Corentin Leroux1st Photographer
Fiona Torre2nd Photographer
Mynd C/o Wanda ProductionsVideo Production
Nathaniel AronDirector of Photography
China PreslesExecutive & Post Producer
OrageVFX Studio
Antoine DeslandesEditors
HervieuEditors
Nicolas GautierColorist
Producing LovePhotography Production
Atelier 99Retouching
Adam CastellanoModels
Mamuor MajengModels
Georgia PalmerModels
Mary UkechModels
Alex ConsaniModels
Rolf SchraderModels
and Tida RosvallModels
Helena TejedorStylist
Karim BelghiranHair
Stephanie KunzMakeup
Establishment New YorkCasting
Felix GesnouinSet Designer
Tags
Description
This striking commercial image for Casablanca features a model seated symmetrically on a tall metal stool, captured as part of the Fall 2024 Ad Campaign. The subject wears a tailored red suit paired with dark sunglasses, with hands tucked behind and feet crossed below. The dramatic studio setting employs horizontal lighting bands across a muted gradient backdrop, creating strong horizontal shadows on the floor. Creative direction by Charaf Tajer, with photography by Frédéric de Pontcharra and Corentin Leroux, styling by Helena Tejedor, and set design by Felix Gesnouin.
Style
Vertical, Commercial, Clean
Industries
Luxury Fashion Houses
Color
Crimson (80%)
Jet Black (20%)
Background
Gradient
Context
Advertising Campaign