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  • ·Casablanca Fall 2024 Ad Campaign Studio Editorial
Two models in an optometry-themed studio set with a large surgical lamp, medical chair, and silver quilted bag by Casablanca.

Casablanca Fall 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This image from the Casablanca Fall 2024 ad campaign features an art-directed studio setting styled like an optometry examination room. Two models are positioned in the frame: one reclines in a blue examination chair wearing a matching denim shirt and jeans, while the other stands leaning against a medical storage cabinet wearing a printed patterned shirt and white trousers. A prominent metallic silver quilted travel bag rests on the floor in the foreground, adjacent to the examination chair. An adjustable medical examination light with a glowing circular fixture extends over the seated model. The background is a clean grey gradient studio gradient, complete with an eye chart resting on the cabinet and stylized medical accessories. The scene was directed by Frédéric de Pontcharra with photography by Corentin Leroux and Fiona Torre, set design by Felix Gesnouin, and styling by Helena Tejedor.

Style

Editorial, Horizontal, Desaturated, Minimalist

Industries

Designer Fashion

Color

Charcoal (50%)
Navy (30%)
Silver (metallic) (20%)

Background

Grey Seamless

Context

Advertising Campaign