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  • ·Casablanca Fall 2024 Ad Campaign by Frédéric de Pontcharra
Two models in Casablanca Fall 2024 ad campaign, one seated wearing gradient knitwear, one standing in blue coat before cityscape projection.

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This image from the Casablanca Fall 2024 ad campaign, directed by Frédéric de Pontcharra with photography by Corentin Leroux and Fiona Torre, features two models within a sleek grey studio setting. On the left, a model is seated wearing a blue and white gradient knit sweater and matching trousers, paired with sunglasses and a headband, alongside a silver patterned duffel bag. On the right, a second model stands wearing a tailored blue gradient coat over matching trousers and dark sunglasses, positioned against a large rectangular cutout showing a glowing night cityscape projection. The lighting is crisp and cool, accentuating the polished metallic and textile textures of the fashion pieces.