Casablanca Fall 2024 Ad Campaign 2024

Description

This image from the Casablanca Fall 2024 ad campaign, directed by Frédéric de Pontcharra with photography by Corentin Leroux and Fiona Torre, features two models within a sleek grey studio setting. On the left, a model is seated wearing a blue and white gradient knit sweater and matching trousers, paired with sunglasses and a headband, alongside a silver patterned duffel bag. On the right, a second model stands wearing a tailored blue gradient coat over matching trousers and dark sunglasses, positioned against a large rectangular cutout showing a glowing night cityscape projection. The lighting is crisp and cool, accentuating the polished metallic and textile textures of the fashion pieces.

Style

Vertical, Commercial, Desaturated, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign