BrandCasablanca
ProjectFall 2024 Ad Campaign
Casablanca Fall 2024 Ad Campaign 2024
Associated creatives
Charaf TajerCasablanca Creative Director
Frédéric de PontcharraDirector
Corentin Leroux1st Photographer
Fiona Torre2nd Photographer
Mynd C/o Wanda ProductionsVideo Production
Nathaniel AronDirector of Photography
China PreslesExecutive & Post Producer
OrageVFX Studio
Antoine DeslandesEditors
HervieuEditors
Nicolas GautierColorist
Producing LovePhotography Production
Atelier 99Retouching
Adam CastellanoModels
Mamuor MajengModels
Georgia PalmerModels
Mary UkechModels
Alex ConsaniModels
Rolf SchraderModels
and Tida RosvallModels
Helena TejedorStylist
Karim BelghiranHair
Stephanie KunzMakeup
Establishment New YorkCasting
Felix GesnouinSet Designer
Tags
Description
This portrait from the Casablanca Fall 2024 ad campaign features a model posing against a rich red studio backdrop. The subject wears a black sheer long-sleeve bodysuit adorned with intricate dark embroidery and beadwork. The lighting is low-key and dramatic, casting soft shadows that accentuate the form while maintaining deep, warm tones throughout the composition. The image was directed by Frédéric de Pontcharra with photography by Corentin Leroux and styling by Helena Tejedor.
Style
Editorial, Vertical, Warm, Matte
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Jet Black (50%)
Background
Coloured Seamless
Context
Advertising Campaign