Carhartt Carhartt WIP S/S 25 2025

Description

This close-up editorial campaign image for Carhartt WIP S/S 25, photographed by Julia Marino with styling by Rebecca Purshouse, focuses on two dark-skinned hands resting against a weathered, chipped green wooden surface. Multiple detailed silver statement rings adorn the fingers of both hands, adding a textured, tactile element to the composition. The lighting is soft and natural, emphasizing the grain of the wood and the rich skin tones. The vertical framing and organic color palette create a raw, documentary-style aesthetic.

Style

Editorial, Vertical, Earthy, Raw

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Wood Texture

Context

Advertising Campaign, Lookbook