Carhartt Carhartt WIP S/S 25 2025

Description

This portrait for the Carhartt WIP S/S 25 project was photographed by Julia Marino with styling by Rebecca Purshouse. The frame features a Black woman with long dreadlocks in her 20s with a serious expression, wearing a dark sleeveless top with a branded patch. Beside her, a child wears a blue striped shirt with a matching pocket patch. The soft natural lighting illuminates the subjects against a plain, light-toned background, highlighting the authentic textures and relaxed streetwear styling.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign