
Carhartt Carhartt WIP S/S 25 2025
Associated creatives
Tags
Description
This black and white image, captured for the Carhartt WIP S/S 25 project by photographer Julia Marino and styled by fashion editor Rebecca Purshouse, presents a candid documentary scene outdoors. A young Black man with a beard is seated in a metal chair holding a small cup, wearing a collared polo shirt and shorts. In the immediate foreground, a woman holding a baby with a headband is partially out of focus, creating a layered depth of field. The lighting is natural, casting soft shadows across the rustic setting. The composition balances the sharply focused subject in the mid-ground with the blurred foreground figures, adding narrative depth to the campaign imagery.
Style
Documentary, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Context
Lookbook