Brand
ProjectCarhartt WIP S/S 25

Carhartt Carhartt WIP S/S 25 2025
Associated creatives
Tags
Description
This portrait from the Carhartt WIP S/S 25 campaign features a person captured in profile against a weathered blue wall. The subject wears a dusty pink hooded sweatshirt with the hood pulled up over long dreadlocks, paired with neutral utility trousers. Natural lighting illuminates the scene, highlighting the textures of the fabric and the distressed background surface. The composition is styled as a clean editorial piece directed by Julia Marino and styled by Rebecca Purshouse.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Streetwear
Color
Blush (70%)
Nude / Sand (30%)
Background
Concrete Texture
Context
Lookbook