Betsey Johnson

Jan 2025

The Betsey Johnson Spring 2025 campaign leans into a theatrical, high-energy aesthetic, grounding the brand’s playful signatures in a polished editorial framework. Featuring models Alek Wek, Aqua Parios, and Nisaa Majai, the series highlights bold textures—from metallic jacquard and sequined catsuits to sheer lace and intricate floral embroidery—set against a rotation of neutral gradient backdrops and curated, rustic studio elements. Creative director James Worthington Demolet and photographer Matthew Hawkes orchestrate a crisp, high-contrast visual language that balances the brand’s signature whimsy with sharp, modern styling. With a focus on dramatic silhouettes and statement accessories, the campaign utilizes a combination of soft studio lighting and chiaroscuro techniques to emphasize the materiality of the collection. The production features fashion styling by David Taveras, alongside meticulous contributions from hair stylist Ro Morgan, makeup artist Maud Laceppe, manicurist Yukie Miyakawa, and set designer Andy Harman.

Editorial, Vertical, Clean

Designer Fashion

Grey Seamless

Advertising Campaign