Betsey Johnson: Betsey Johnson Spring 2025 Campaign

Jan 2025

The Betsey Johnson Spring 2025 campaign leans into a theatrical, high-contrast aesthetic that celebrates bold patterns and playful accessories. Creative director James Worthington Demolet collaborates with photographer Matthew Hawkes to craft a series of clean, vertical-format images that highlight the collection’s eclectic textures, ranging from sequin-heavy catsuits and metallic jacquard to sheer lace gowns adorned with intricate rose embroidery. Throughout the series, models Alek Wek, Aqua Parios, and Nisaa Majai deliver dynamic, confident poses against minimalist studio backdrops. The editorial execution is unified by sophisticated lighting techniques, including chiaroscuro-inspired shadow play and soft, even illumination that accentuates the structural details of the garments. Stylist David Taveras pulls the look together with sharp accessories—notably novelty handbags and structured headpieces—while set designer Andy Harman provides a tactile, earthy foundation to ground the collection's high-energy visual tone.

Editorial, Vertical, Clean

Grey Seamless

Advertising Campaign