Betsey Johnson Betsey Johnson's Pride Campaign feat. Gottmik 2025

Description

Drag performer and model Gottmik poses seated on a wooden block against a dark seamless backdrop for Betsey Johnson's Pride campaign. Styled by Ryan Young with creative direction by James Worthington Demolet, Gottmik wears a voluminous tiered off-white tulle ruffle mini dress paired with sheer white hosiery and floral-embellished pointed-toe heels. Hair stylist Panos Papandrianos styled the exaggerated black updo, framing Gottmik's signature high-contrast white face makeup and dark lips. The campaign portrait is captured in soft studio lighting by photographer Matthew Hawkes, featuring a metallic gold Betsey Johnson logo script overlaid at the base of the frame.

Style

Vertical, Commercial, Polished

Techniques

Soft Light

Industries

Designer Fashion

Event

Pride

Color

Background

Grey Seamless

Context

Advertising Campaign