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Model Gottmik in a sequined dress and spiky blue mohawk for Betsey Johnson Pride Campaign

Betsey Johnson Betsey Johnson's Pride Campaign feat. Gottmik 2025

About

Gottmik poses for Betsey Johnson's Pride Campaign, captured by photographer Matthew Hawkes with creative direction by James Worthington Demolet. The model wears a form-fitting sequined strapless dress adorned with floral appliqués, styled with metallic gloves, heels, and a dramatic neon green ruffled wrap. Dramatic avant-garde makeup, striking face paint, and a tall spiky blue mohawk complete the look. The scene is shot against a dark grey textured backdrop with professional studio lighting, featuring the Betsey Johnson brand signature overlaid across the image.

Brand

Project

Keywords

Credits

Styles

Industries

Event

Pride

Background

Grey Seamless

Context

Advertising Campaign