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Gottmik wearing a white strapless dress, black latex gloves, and a spiked headpiece against a dark grey textured backdrop.

Betsey Johnson Betsey Johnson's Pride Campaign feat. Gottmik 2025

About

Gottmik stars in Betsey Johnson's Pride Campaign, photographed by Matthew Hawkes with creative direction by James Worthington Demolet. The model wears a white strapless mini dress featuring a dramatic cascading train, paired with black patent opera-length gloves, fishnet tights, and high heels. A striking, multi-spiked black headpiece and theatrical white facial makeup complete the avant-garde look. The scene is shot against a neutral, dark grey textured studio backdrop. Pink metallic typography spelling out the brand name is overlaid across the composition.

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Background

Grey Seamless

Context

Advertising Campaign