Arket: ARKET FW25 CAMPAIGN

Sep 2025

The Arket FW25 campaign presents a series of portraits that lean into clean, minimalist menswear tailoring and heavy-texture knitwear. Photographed by Misha Taylor with art direction from Elena Becker, the campaign channels a pared-back aesthetic, utilizing natural light and high-angle perspectives to emphasize the structural lines of the collection. The project features models Morgan Sahadow and Jadi Wegener, capturing the range of the collection through both expansive coastal settings and stark, monochromatic concrete backdrops. The imagery relies on hard light and editorial framing to underscore the tactile quality of the knitwear and the precision of the utility-inspired ensembles.

Vertical, Minimalist, Clean

Natural light

Advertising Campaign