Arket

Sep 2025

The Arket FW25 menswear campaign presents a collection focused on structural tailoring and knitwear. Photographed by Misha Taylor with art direction by Elena Becker, the series utilizes vertical framing and natural light to emphasize texture and silhouette. The imagery features models Jadi Wegener and Morgan Sahadow, highlighting essential pieces like heavy ribbed turtlenecks and utility jackets against both open water horizons and concrete urban settings. Employing a minimalist aesthetic, the campaign shifts between color portraits and sharp monochrome studies. The work balances clean, directional lighting with hard light techniques to define the details of the garments, such as lug-sole boots and leather accessories, grounding the season's menswear offering in a refined, straightforward visual narrative.

Vertical, Minimalist, Clean

Natural light

Menswear

Advertising Campaign