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Brand
Arket
ProjectARKET FW25 CAMPAIGN
Black and white profile portrait of a man wearing a thick ribbed knit turtleneck sweater against a plain minimal background.

Arket ARKET FW25 CAMPAIGN 2025

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Elena Becker
Elena BeckerArt Director
Gemma Soriano
Gemma SorianoExecutive Producer
Jadi Wegener
Jadi WegenerModel
Morgan Sahadow
Morgan SahadowModel

Tags

man wearing turtleneck sweaterman in turtleneck sweaterman in sweaterribbed turtleneck sweaterwhite turtleneck sweaterturtleneck sweaterknit sweatermale profile portrait

Description

Shot for the Arket FW25 campaign photographed by Misha Taylor and art directed by Elena Becker, this black and white portrait captures a male model in profile. He is styled in a heavy, ribbed turtleneck knit sweater featuring prominent vertical texture around the high collar. Direct, directional lighting casts sharp shadows along the jawline and neck against a clean, minimal backdrop.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Hard Light

Industries

Menswear

Color

Off-White (50%)
Off-Black (40%)

Background

Solid Colour

Context

Advertising Campaign