Arket ARKET FW25 CAMPAIGN 2025

Description

Shot from an overhead perspective, a male model lies flat on a pale concrete surface in stark black-and-white. He wears a heavy white knit turtleneck sweater paired with relaxed black trousers and rugged lug-sole boots. Direct sunlight casts crisp shadows beneath him, emphasizing the texture of the knitwear and the minimalist composition.

Style

Editorial, Vertical, Monochrome, Minimalist

Techniques

Hard Light

Industries

Menswear

Color

Background

Concrete Texture

Context

Advertising Campaign