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Brand
Arket
ProjectARKET FW25 CAMPAIGN
Male model wearing an oversized cream knit turtleneck sweater against an open blue ocean and clear sky background.

Arket ARKET FW25 CAMPAIGN 2025

Associated creatives

Misha Taylor
Misha TaylorPhotographer
Elena Becker
Elena BeckerArt Director
Gemma Soriano
Gemma SorianoExecutive Producer
Jadi Wegener
Jadi WegenerModel
Morgan Sahadow
Morgan SahadowModel

Tags

cream turtleneck sweatercream knit sweateroversized knit sweaterturtleneck sweaterknit sweatercream sweaterman in knit sweaterman in turtleneckdark trousersblack belt

Description

Photographed by Misha Taylor with art direction by Elena Becker for the Arket FW25 campaign, this portrait features a male model in profile wearing a heavy cream ribbed knit turtleneck sweater. He is styled in dark trousers with a visible belt buckle, standing in direct natural daylight against a vast expanse of blue sea and clear sky. The prominent white Arket logo overlays the center of the frame.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Menswear

Color

Cream (60%)
Off-Black (30%)

Background

Ocean

Context

Advertising Campaign