AMA
Brand Identity
Brand
ProjectBrand Identity
Date
Dec 2023
Description
The brand identity for AMA establishes a cohesive visual language across hospitality touchpoints. Developed through a collaboration between graphic design firm Glasfurd & Walker and interior design studio &Daughters, the project integrates tactile materials and warm, atmospheric lighting to define the space. Photography by Ian Lanterman documents the identity, employing cinematic, low-key chiaroscuro lighting to highlight textured surfaces, custom debossed typography, and bespoke collateral. The design balances clean, minimalist graphic elements with organic, earthy illustrations, creating a refined aesthetic across menus, signage, and stationery.
Style
Warm, Horizontal
Context
Advertising Campaign
Associated creatives
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