AMA Brand Identity 2023

Description

This brand identity photography piece for AMA features an artistic composition set against a warm orange gradient background with soft bokeh highlights. In the upper portion, an inverted long-stemmed glass sits above a textured circular disc that distorts the view beneath it. Below, a solid round object displays the AMA wordmark in dark typography. The lighting casts a rich, warm glow across the scene, creating a cinematic and tactile atmosphere captured by photographer Ian Lanterman.

Style

Artistic, Vertical, Warm

Color

Background

Gradient

Context

Advertising Campaign