Swan Dive: Brand Identity

Oct 2022

Swan Dive introduces its brand identity through a comprehensive visual system centered on sparkling hard tea. The project features product photography and graphic design that emphasize a clean aesthetic, utilizing a palette of soft pastels and minimalist serif typography. The identity is applied across packaging, website design, and digital mockups, incorporating botanical illustrations that reference the beverage ingredients. Photographer Gabriel Cabrera captures the range in both studio and lifestyle settings, working alongside graphic design by Glasfurd & Walker and illustration by Katya Zlobina. The execution leans into 3D render and CGI techniques to create balanced, weightless compositions that highlight the matte textures of the packaging. The final presentation prioritizes a cohesive, clean look across all brand touchpoints.

Horizontal, Commercial, Clean