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BrandAMA
ProjectBrand Identity
Close-up of a textured bound book with the word ama embossed on the cover, lit with warm red light.

AMA Brand Identity 2023

Associated creatives

Glasfurd & Walker
Glasfurd & WalkerGraphic Design
Ian Lanterman
Ian LantermanPhotography
&Daughters
&DaughtersInterior Design

Tags

bound bookbookama booktextured coverbrand identityproduct photography

Description

This detailed close-up image showcases the brand identity for AMA, featuring a custom-bound textured book illuminated by warm red lighting. The shot highlights the tactile grain of the cover material and the debossed typographic logo on the surface, fastened with metal grommets along the spine. Ian Lanterman captured the composition with dramatic directional light, creating rich tonal gradients across the foreground object. Graphic design and interior design contributions come from Glasfurd & Walker and &Daughters.

Style

Vertical, Commercial, Moody, Warm, Tactile

Techniques

Low-key / chiaroscuro

Color

Rust (100%)

Context

Advertising Campaign