Recharger Unwind: Brand Identity

Nov 2024

The brand identity for Recharger Unwind establishes a cohesive visual language centered on bold typography and a vibrant warm color palette. The project spans diverse touchpoints, from tactile printed collateral and textured notebooks to modular packaging and large-scale architectural signage. By utilizing minimalist layouts, the system incorporates striking orange, red, and yellow gradients that carry across both digital and physical environments. Working in the commercial design sector, the visual system features custom serif lettering and geometric graphic motifs. The project execution integrates high-contrast photography and motion graphics to articulate the brand's identity across web interfaces and retail displays. Graphic design contributions for this project were led by Caserne, Serviceplan, B&B Studio, Studio Furore, Glasfurd & Walker, Paula Rodríguez Studio, and Massiera Samadi.

Horizontal, Commercial, Clean