Gaia Hospitality: Brand Identity

Oct 2025

Glasfurd & Walker developed the brand identity for Gaia Hospitality and their Aegean bistro concept, Selene. The visual language leans into a celestial-inspired aesthetic, centering on recurring moon and star motifs rendered through fine typography and bespoke print collateral. The identity work incorporates tactile elements, utilizing deep blue textures, embossed silver finishes, and debossed gold detailing to create a cohesive material palette. Photography by Niko Myyra and Eric Tsui captures these brand assets within an earthy, minimalist environment, highlighting the interplay between natural stone surfaces and polished metal objects. Illustrative contributions from Ana Petre and Emiko Mizukami introduce delicate, hand-drawn accents to the stationery and packaging. The project spans from architectural reliefs to small-scale ephemera, with interior design by &Daughters grounding the visual elements in a physical hospitality setting characterized by warm lighting and textured finishes.

Vertical, Commercial, Clean