Gaia Hospitality

Oct 2025

The brand identity for Gaia Hospitality and their Aegean bistro, Selene, balances celestial motifs with a tactile, earthen material palette. Designed by Glasfurd & Walker, the visual language centres on a rich blue and cream color scheme, accented by embossed silver and gold typography. The identity leans into a moody aesthetic, utilizing chiaroscuro lighting and raw textures like mottled stone and linen to create a grounded, atmospheric experience. Illustrations by Ana Petre and Emiko Mizukami feature throughout the collateral, from menu covers to custom matchboxes and paper coasters. The project documentation features photography by Niko Myyra and Eric Tsui, capturing the print finishes and bespoke hardware—including metallic napkin rings and engraved serving trays—that define the brand’s refined physical presence.

Vertical, Commercial, Clean