Bellamie: Brand Identity

Feb 2025

Bellamie’s brand identity project establishes a refined visual language for the liqueur market, balancing classic decorative elements with contemporary product presentation. Developed by Glasfurd & Walker, the identity leans into a rich colour palette of deep burgundy and warm peach, accented by intricate botanical illustrations and custom typography. Photographer Gabriel Cabrera frames the brand’s flagship aperitif through a commercial lens, pairing macro product shots with lifestyle compositions. The imagery utilizes clean studio lighting and natural light to highlight the ribbed glass texture of the bottles and the depth of the liqueur, while ornate monograms and symmetrical gold foil flourishes provide a cohesive, retro-inspired aesthetic across all brand assets.

Commercial, Warm, Clean

Solid Colour

Advertising Campaign