AMA Brand Identity 2023

Description

This photograph features a metal sign mounted on a tiled wall, captured under warm amber lighting. The direct overhead illumination causes the sculptural metallic lettering to cast elongated, legible shadows that spell out the brand name across the tiled surface. The composition emphasizes clean lines, tactile surfaces, and deliberate lighting design. Photography by Ian Lanterman with graphic design by Glasfurd & Walker and interior design by &Daughters as part of the Brand Identity project for AMA.

Style

Vertical, Commercial, Warm, Clean

Color

Background

Concrete Texture

Context

Portrait / Headshot