Pure Sunfarm

Jun 2023

The brand identity for Pure Sunfarm, designed by Glasfurd & Walker, centres on a clean, minimalist aesthetic that bridges botanical imagery with functional design. The visual language utilizes a restrained earth-toned palette, pairing soft, pale green backgrounds with sharp, modern typography to communicate a balanced and accessible brand presence. Executed across a range of media, the project integrates product packaging with still-life photography and motion graphics. The design leans into natural lighting and tactile textures, utilizing macro and top-down compositions to showcase the product line. This cohesive identity system emphasizes geometric forms and clear typography, resulting in a refined look that remains consistent across digital assets and physical packaging.

Horizontal, Commercial, Clean, Minimalist

E-commerce / Product