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ProjectBrand Identity
An orange business card reading AMA with address sits next to a polished amber stone under warm lighting

Brand Identity 2023

Associated creatives

Glasfurd & Walker
Glasfurd & WalkerGraphic Design
Ian Lanterman
Ian LantermanPhotography
&Daughters
&DaughtersInterior Design

Tags

orange business cardbusiness cardama business cardamber stonepolished stone

Description

This brand identity photograph for AMA features a warm, amber-toned composition showcasing a rectangular orange business card with custom rounded typography and address details. Positioned directly behind the card is a polished, translucent stone casting soft shadows across a rich, dark surface. The scene is illuminated by atmospheric warm light, creating gentle bokeh highlights in the upper background. Captured by Ian Lanterman with graphic design by Glasfurd & Walker, the image employs a moody color palette emphasizing burnt orange and deep red tones.

Style

Horizontal, Cinematic, Moody, Warm

Techniques

Analogue / film, Low-key / chiaroscuro

Color

Burnt Orange (60%)
Rust (40%)

Background

Solid Colour

Context

Advertising Campaign