Adidas: Brand Identity
Brand
Date
Apr 2021
Description
This brand identity project for Adidas, developed by Studio Dumbar, establishes a cohesive visual language rooted in minimalist design principles. The work integrates high-contrast monochrome tones and precise digital motion techniques to build a flexible system across both static and animated formats. Utilizing organic geometric patterns and bold sans-serif typography, the design framework explores the concept of movement within a commercial context. Through the use of modular grids and layered graphic elements, the system achieves a distinct modern aesthetic suitable for varied brand applications.
Style
Commercial, Graphic, Horizontal, Minimalist
Techniques
Typography
Industries
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.