Adidas
Brand Identity
Brand
ProjectBrand Identity
Date
Apr 2021
Description
Studio Dumbar leads the visual evolution of this Adidas brand identity project, establishing a cohesive design language through minimalist graphic design and motion graphics. The work centers on the "Freedom of Movement" and "Futurenatural" concepts, utilizing a high-contrast, monochrome palette to bridge sportswear and fashion aesthetics. Execution across both static and moving formats relies on kinetic typography, geometric pattern modularity, and vector-based compositions. By integrating abstract, rounded organic shapes with precise grid layouts, the project maintains a clean, modern approach to commercial branding.
Style
Commercial, Graphic, Horizontal, Minimalist
Techniques
Typography
Industries
Sportswear
Color
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.