Adidas Brand Identity 2021

Description

A dynamic graphic design piece created by Studio Dumbar for Adidas as part of their brand identity project. The composition features a male basketball player in action, dribbling a basketball against a solid black background. Interspersed across the frame are organic rounded grey shapes that partially obscure and frame the central figure, creating a distinctive modern layered aesthetic. The Adidas logo appears cleanly in white in the bottom right corner.

Style

Commercial, Square, Graphic

Techniques

Typography, Motion Graphics

Industries

Basketball

Color

Background

Black Seamless

Context

Advertising Campaign