Adidas Brand Identity 2021

Description

This graphic design piece created by Studio Dumbar for Adidas features the word Futurenatural rendered in a bold, italicized, white sans-serif typeface centrally positioned in the upper portion of the frame. Below the main text, the smaller white Adidas trefoil logo and wordmark appear against a solid black background. The composition employs high-contrast typography in a minimalist layout as part of the brand identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign