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ProjectBrand Identity
Black and white graphic design branding for Adidas featuring Freedom of Movement typography

Brand Identity 2021

Associated creatives

Studio Dumbar
Studio DumbarGraphic Design

Tags

adidas brand identityadidas logofreedom of movement typographybrand identitytypography design

Description

This graphic design project for Adidas showcases a brand identity titled Freedom of Movement, crafted by Studio Dumbar. The composition features a horizontal rectangular frame set against a solid black background. Inside the light grey central panel, bold black typography reads Freedom of Movement, accompanied by the Adidas logo at the top and the word Futurenatural at the bottom. The corners of the inner panel are decorated with abstract, rounded geometric patterns that create a modern and dynamic aesthetic.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography

Industries

Consumer Electronics

Color

Jet Black (50%)
Pure White (50%)

Background

Solid Colour

Context

Advertising Campaign