Adidas
Adidas x Lionel Messi: La Última
Brand
Date
Oct 2026
Description
Adidas presents "La Última," a sports fashion campaign featuring athlete Lionel Messi. The project captures the athlete in a series of vertical portraits, balancing commercial sportswear aesthetics with an editorial approach. Photographed by Diego Bendezu, the work utilizes moody, low-key lighting and a rich blue color palette to frame the subject. The imagery alternates between studio portraits against desaturated, textured backgrounds and compositions incorporating the Argentine national flag. These shots highlight technical apparel details, including soccer jerseys and tracksuits, through a mix of clean, natural light and directional, high-contrast studio setups.
Style
Vertical, Commercial
Industries
Sportswear
Color
Sky Blue
Jet Black
Pure White
Context
Advertising Campaign
Associated creatives
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