Adidas

Sep 2026

The latest collaboration between adidas Originals and Simone Rocha for the Fall/Winter 2026 collection masterfully bridges the gap between performance footwear and high-fashion couture. At the heart of this collection is a reimagining of the classic sneaker silhouette, exemplified by a striking mule-style design that trades traditional construction for an avant-garde aesthetic. By incorporating textured, hair-like uppers and delicate pearl embellishments that mimic the brand’s iconic striping, the design leans into a tactile, ornamental language that feels distinctly Rocha. The integration of black ribbon laces tied into precise, sculptural bows adds a layer of romanticism, while the high-key lighting ensures that every textural nuance, from the synthetic fibers to the lustrous pearls, is rendered with clinical, commercial precision. Shot by photographer Justine Kurland, the visuals maintain an editorial minimalism that allows the footwear to command the frame against stark, bright white backdrops. This approach highlights the juxtaposition of adidas’s athletic heritage with Rocha’s signature whimsical refinement, effectively positioning the shoe as a must-have statement piece. By emphasizing the pale pink linings and intricate detailing, the imagery communicates a sense of elevated craftsmanship, transforming functional footwear into a sophisticated object of desire that honors both the designer’s heritage and the storied legacy of the Originals lineage.

Vertical, Commercial, Clean

High-key

Footwear, Fashion