Adidas: The Ants

Brand

Date

Sep 2026

Description

Adidas presents 'The Ants,' a cinematic commercial project that anchors its narrative within the atmospheric confines of a classic, wood-paneled billiard room. Directed by Alessandro de Leo, the film captures the interplay between character and setting, featuring appearances by Kimi Antonelli and Anthony Edwards. Creative direction by Demetrio Chirico and Alessandro Pomè utilizes warm tungsten interior lighting and natural light to emphasize the textures of the space, from vintage newspapers to the green felt of the tables. Director of photography Andrea Gavazzi employs a grainy, analogue film aesthetic to define the project's visual identity, grounding the sportswear brand in a highly tactile and intimate environment.

Style

Horizontal, Cinematic, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Chocolate

Forest Green

Background

Bar

Context