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BrandAdidas
ProjectBrand Identity
Top-down view of a black running shoe centered over a dynamic black and grey patterned graphic background.

Adidas Brand Identity 2021

Associated creatives

Studio Dumbar
Studio DumbarGraphic Design

Tags

black running shoeblack shoerunning shoeshoe

Description

This graphic design piece for the Adidas brand identity project features a top-down perspective of a black running shoe positioned centrally. The sneaker rests against an intricate black and grey abstract patterned background that radiates outward. The composition uses high contrast and a clean digital finish to highlight the product form.

Style

Commercial, Square, Graphic

Techniques

Typography

Industries

Sportswear

Color

Jet Black (100%)

Background

Geometric Pattern

Context

Advertising Campaign