Adidas Brand Identity 2021

Description

This graphic design presentation showcases a brand identity system created by Studio Dumbar for Adidas. A uniform black background frames a grid of fifteen distinct modular compartments. Fourteen of these squares feature abstract organic patterns composed of interconnected grey rounded squares and dots arranged in various directional flows. The central square displays the iconic Adidas trefoil or mountain logo accompanied by the brand name in lowercase text.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, Vector

Industries

Sportswear

Color

Background

Black Seamless

Context

Advertising Campaign