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A grid of fourteen grey geometric organic blob patterns surrounding a central Adidas logo on a black background.

Adidas Brand Identity 2021

About

This graphic design presentation showcases a brand identity system created by Studio Dumbar for Adidas. A uniform black background frames a grid of fifteen distinct modular compartments. Fourteen of these squares feature abstract organic patterns composed of interconnected grey rounded squares and dots arranged in various directional flows. The central square displays the iconic Adidas trefoil or mountain logo accompanied by the brand name in lowercase text.

Brand

Adidas

Project

Adidas Brand Identity 2021

Keywords

adidas logoadidas brand identitybrand identitygraphic designgeometric patternorganic pattern

Credits

Studio Dumbar
Graphic Design

Styles

HorizontalCommercialMinimalistGraphic

Techniques

TypographyVector

Industries

Sportswear

Background

Black Seamless

Context

Advertising Campaign
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