Adidas x Tate McRae

Aug 2026

In the high-energy campaign Work It, global pop icon Tate McRae seamlessly blends the worlds of professional athleticism and street-ready style through her latest collaboration with Adidas. This sportswear project captures a raw, authentic look at performance, focusing on the discipline required for elite physical training. Shot within a sun-drenched, industrial gymnasium, the cinematic live-action technique emphasizes the precision of movement as McRae navigates a rigorous workout in navy blue three-stripe gear. By utilizing slow motion to highlight the controlled intensity of single-arm dumbbell rows, the visual narrative moves beyond standard commercial fare to celebrate the grit behind the glamour. The clean, high-key lighting bouncing off the bold red flooring creates a striking contrast that feels both aspirational and grounded. Production house Object & Animal orchestrates this lifestyle-driven aesthetic, successfully positioning the collection as functional equipment for those who refuse to compromise on either form or aesthetic impact. The project expertly leans into a polished, editorial minimalism that aligns perfectly with the brand's heritage while pushing a modern, movement-focused agenda. Ultimately, Work It functions as a masterclass in modern fashion advertising, demonstrating how dynamic, rhythmic editing can elevate everyday athletic apparel into a compelling visual story that resonates with a fitness-conscious audience looking for authentic inspiration in their gear.

Lifestyle, Commercial, Cinematic

Live-action Technique, Slow motion

Sportswear, Fashion