Logo
  • Home
  • ·Media
  • ·Adidas Brand Identity Graphic Design by Studio Dumbar
BrandAdidas
ProjectBrand Identity
Two vertical black and white graphic posters featuring abstract geometric patterns and text reading FREEDOM OF MOVEMENT

Adidas Brand Identity 2021

Associated creatives

Studio Dumbar
Studio DumbarGraphic Design

Tags

graphic design postersgraphic posterspostersbrand identity designbrand identityadidas brand identitytypography postergeometric pattern

Description

This brand identity project for Adidas features two vertical posters set against a black background, created by Studio Dumbar. The left poster displays stacked black geometric shapes beneath the bold sans-serif text reading FREEDOM OF MOVEMENT and a small adidas logo and FUTURENATURAL wordmark at the bottom. The right poster presents a distinct composition of rounded square elements and organic droplet forms. The entire presentation uses a stark black and white color palette with high contrast.

Style

Artistic, Vertical, Clean, Graphic

Techniques

Typography, Vector

Industries

Sportswear

Color

Pure White (50%)
Jet Black (50%)

Background

Black Seamless

Context

Advertising Campaign