Adidas Brand Identity 2021

About

This brand identity project for Adidas features two vertical posters set against a black background, created by Studio Dumbar. The left poster displays stacked black geometric shapes beneath the bold sans-serif text reading FREEDOM OF MOVEMENT and a small adidas logo and FUTURENATURAL wordmark at the bottom. The right poster presents a distinct composition of rounded square elements and organic droplet forms. The entire presentation uses a stark black and white color palette with high contrast.