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Two vertical black and white graphic posters featuring abstract geometric patterns and text reading FREEDOM OF MOVEMENT

Adidas Brand Identity 2021

About

This brand identity project for Adidas features two vertical posters set against a black background, created by Studio Dumbar. The left poster displays stacked black geometric shapes beneath the bold sans-serif text reading FREEDOM OF MOVEMENT and a small adidas logo and FUTURENATURAL wordmark at the bottom. The right poster presents a distinct composition of rounded square elements and organic droplet forms. The entire presentation uses a stark black and white color palette with high contrast.

Brand

Adidas

Project

Adidas Brand Identity 2021

Keywords

graphic design postersgraphic posterspostersbrand identity designbrand identityadidas brand identitytypography postergeometric pattern

Credits

Studio Dumbar
Graphic Design

Styles

ArtisticVerticalCleanGraphic

Techniques

TypographyVector

Industries

Sportswear

Background

Black Seamless

Context

Advertising Campaign
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