Adidas: Adidas Terrex
Brand
Date
Dec 2024
Description
Adidas Terrex takes a cinematic approach to outdoor and performance apparel in this extensive campaign series. Photographed by Robbie Lawrence, the imagery leans into a moody, desaturated aesthetic to capture the grit of winter exploration and high-alpine environments. Techniques such as analogue film, long exposure, and flash photography are employed to emphasize the technical nature of the gear against rugged, subarctic landscapes. The work focuses on the intersection of human endurance and harsh conditions, utilizing natural light and cool, atmospheric tones to highlight textures like glacial ice and volcanic terrain.
Style
Horizontal, Commercial, Moody, Cool
Techniques
Natural light
Industries
Context
Advertising Campaign
Associated creatives
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