Adidas

Dec 2024

Adidas Terrex explores the intersection of human endurance and the subarctic wilderness in this atmospheric campaign. Photographer Robbie Lawrence captures the technical performance apparel across a series of rugged, high-contrast environments, moving from vast glacial plains and deep ice caverns to stark, storm-swept coastal shorelines. The project leans into a cool-toned, moody aesthetic, utilizing natural light and analogue film techniques to emphasize the raw textures of winter terrain. Through a mix of wide-angle landscapes and intimate triptychs, the campaign focuses on the tactile reality of mountaineering and trail running, highlighting insulated outerwear, technical footwear, and the interplay between gear and extreme elements.

Horizontal, Commercial, Moody, Cool

Natural light

Outdoor & Performance Apparel

Advertising Campaign