Adidas Adidas Terrex 2024

Description

Photographer Robbie Lawrence captures a three-panel visual triptych for the Adidas Terrex winter campaign. The left panel shows a top-down macro shot of an Adidas Terrex boot equipped with an ice traction cleat stepping into cold, slushy water and ice. The center frame reveals a tight close-up of a human eye viewed through a weathered, textured sheet of porous ice. The right panel depicts a lone hooded figure in technical outerwear moving through a dense, motion-blurred winter snowstorm with cool blue and white tones.

Style

Horizontal, Commercial, Moody, Cool

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign