Adidas Adidas Terrex 2024

Description

A dramatic landscape photograph by Robbie Lawrence for Adidas Terrex capturing jagged, ash-streaked glacial mountains. The towering ice formations feature distinct horizontal strata of dark sediment and blue-white compacted ice. Deep petrol blue and charcoal tones dominate the shadowed lower slopes and the muted, overcast sky above. The composition emphasizes the rugged texture, scale, and cold atmosphere of the subarctic environment.

Style

Horizontal, Commercial, Moody, Cool

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Background

Overcast Sky

Context

Advertising Campaign