Adidas Adidas Terrex 2024

Description

A trail runner stands centered against a dark nocturnal environment filled with blurred falling snowflakes. He is outfitted in full Adidas Terrex cold-weather performance gear, including a translucent weather-resistant hooded shell over a bright orange thermal underlayer, black running tights with reflective accents, and technical trail shoes. The shot uses directional flash lighting to sharply illuminate the subject while allowing the dark background and precipitation bokeh to create atmospheric contrast. The overall tone is gritty, athletic, and intensely focused on performance in extreme winter elements.

Style

Vertical, Commercial, Moody

Techniques

Flash

Industries

Outdoor & Performance Apparel

Color

Context

Advertising Campaign