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Model wearing patterned midi dress and yellow handbag standing on white blocks against dark backdrop

Ulla Johnson Pre-Fall 2025 Campaign 2024

About

This fashion editorial image for the Ulla Johnson Pre-Fall 2025 campaign features a model captured by photographer Annemarieke Van Drimmelen, styled by April Hughes, and cast by Anita Bitton. The model wears a long-sleeved midi dress featuring a distinctive patterned print, paired with metallic heels, bright socks, and a small yellow structured handbag. She poses atop stacked white block platforms against a mottled dark wall background. The lighting is soft and directional, creating a moody yet polished aesthetic typical of high-end fashion campaigns.

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Textured Backdrop

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Advertising Campaign