Trait Brand Identity 2024

Description

This image showcases a brand identity project for Trait, featuring large yellow construction hoarding posters wheat-pasted onto an outdoor hoarding barrier. The posters display bold black and white typography reading the UNcommon run alongside a minimalist graphic logo and the Trait brand name. Metal scaffolding frames the upper portion of the composition above a wooden hoarding base and a concrete pavement edge. A torn corner reveals layers beneath the poster surface, adding texture to the street-level installation.

Style

Horizontal, Commercial, Clean

Color

Background

Construction Site

Context

Out of Home (OOH)