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Yellow construction hoarding poster with white typography reading the UNcommon run and Trait logo below scaffolding.

Trait Brand Identity 2024

About

This image showcases a brand identity project for Trait, featuring large yellow construction hoarding posters wheat-pasted onto an outdoor hoarding barrier. The posters display bold black and white typography reading the UNcommon run alongside a minimalist graphic logo and the Trait brand name. Metal scaffolding frames the upper portion of the composition above a wooden hoarding base and a concrete pavement edge. A torn corner reveals layers beneath the poster surface, adding texture to the street-level installation.

Brand

Trait

Project

Trait Brand Identity 2024

Keywords

construction hoarding posterhoarding posterconstruction hoardingposter

Credits

Studio zur Strassen
Creative Direction
Mark O’Neill
Design
Stephen McLaughlin
Motion
Marta Azaña
Motion
James Richardson
Naming & Writing

Styles

HorizontalCommercialClean

Background

Construction Site

Context

Out of Home (OOH)
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