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BrandTrait
ProjectBrand Identity
Runner stretching leg on wooden bench with digital workout overlay for Trait brand identity

Trait Brand Identity 2024

Associated creatives

Studio zur Strassen
Studio zur StrassenCreative Direction
Mark O’Neill
Mark O’NeillDesign
Stephen McLaughlin
Stephen McLaughlinMotion
Marta Azaña
Marta AzañaMotion
James Richardson
James RichardsonNaming & Writing

Tags

runner stretching legrunner stretchingrunnerstretching legwooden benchapp interface overlayrunning shoeswhite socks

Description

This image for the Trait brand identity project features a runner stretching their leg on a wooden slatted outdoor bench. A clean digital user interface overlay is centered in the foreground, displaying running schedule elements and interactive buttons against the outdoor backdrop. The scene captures a realistic athletic moment with natural lighting and an urban paving stone surface visible beneath the bench. Studio zur Strassen, Mark O'Neill, Stephen McLaughlin, Marta Azaña, and James Richardson contributed to the creative direction, design, motion, and writing for the project.

Style

Horizontal, Commercial, Warm

Techniques

Natural light, VFX / visual effects

Industries

Fitness

Color

Pure White (50%)
Burnt Orange (30%)
Light Grey (20%)

Background

Carpark

Context

Advertising Campaign, Website / Web