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Runner stretching leg on wooden bench with digital workout overlay for Trait brand identity

Trait Brand Identity 2024

About

This image for the Trait brand identity project features a runner stretching their leg on a wooden slatted outdoor bench. A clean digital user interface overlay is centered in the foreground, displaying running schedule elements and interactive buttons against the outdoor backdrop. The scene captures a realistic athletic moment with natural lighting and an urban paving stone surface visible beneath the bench. Studio zur Strassen, Mark O'Neill, Stephen McLaughlin, Marta Azaña, and James Richardson contributed to the creative direction, design, motion, and writing for the project.

Brand

Trait

Project

Trait Brand Identity 2024

Keywords

runner stretching legrunner stretchingrunnerstretching legwooden benchapp interface overlayrunning shoeswhite socks

Credits

Studio zur Strassen
Creative Direction
Mark O’Neill
Design
Stephen McLaughlin
Motion
Marta Azaña
Motion
James Richardson
Naming & Writing

Styles

HorizontalCommercialWarm

Techniques

Natural lightVFX / visual effects

Industries

Fitness

Background

Carpark

Context

Advertising Campaign
Website / Web
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