Trait Brand Identity 2024

About

This motion design video showcases the brand identity for Trait, featuring dynamic animated sequences of abstract geometric shapes and typography. The animation reveals constructivist grid lines, typographic lockups, and pixelated figure motifs against a minimal grey background. Creative direction was led by Studio zur Strassen with design by Mark O’Neill, motion by Stephen McLaughlin and Marta Azaña, and naming and writing by James Richardson.