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BrandTrait
ProjectBrand Identity
White typography reading Train UNcommon on a solid dark background with a graphic logo icon on the right

Trait Brand Identity 2024

Associated creatives

Studio zur Strassen
Studio zur StrassenCreative Direction
Mark O’Neill
Mark O’NeillDesign
Stephen McLaughlin
Stephen McLaughlinMotion
Marta Azaña
Marta AzañaMotion
James Richardson
James RichardsonNaming & Writing

Tags

brand identitytypographygraphic designlogo markbrand logo

Description

This brand identity project for Trait showcases clean graphic design and typography set against a solid dark background. White serif lettering spells out the tagline Train UNcommon, with the letters UN highlighted in uppercase weight. A minimalist geometric logo mark appears on the right side of the frame.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Jet Black (80%)
Pure White (20%)

Background

Solid Colour

Context

Brand Film / Corporate Video